Privacy Policy

1. Introduction

AutoDeal Canada ("we", "us", or "our") operates the website autodealcanada.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, use our services, or interact with us in any way. By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please do not use our Site.

We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This policy applies to all information collected through our Site, mobile applications, email communications, and any related services, sales, marketing, or events.

2. Information We Collect

We collect information you provide directly to us, such as when you create an account, contact us, submit a vehicle evaluation, post a listing, or use our search features. This may include your name, email address, phone number, mailing address, vehicle information, payment details, and any other information you choose to provide.

We also automatically collect certain information when you visit our website, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, click patterns, and information about how you interact with our website. This data helps us understand user behavior and improve our services.

If you are a dealer subscriber, we may additionally collect business registration information, dealership name and address, sales representative information, and inventory data necessary to provide our platform services.

3. How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

• To provide, operate, maintain, and improve our services and platform
• To process transactions and manage your account, including dealer subscriptions
• To respond to your inquiries, comments, and requests in a timely manner
• To send you technical notices, updates, security alerts, and support messages
• To personalize and improve your experience on our platform
• To analyze usage patterns, trends, and optimize our platform performance
• To detect, investigate, and prevent fraud, abuse, or unauthorized access
• To serve personalized advertisements through third-party advertising networks
• To comply with legal obligations and enforce our terms of service

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to collect and track information about your browsing activity on our Site. Cookies are small data files stored on your device that help us improve your experience and our services.

Google, as a third-party vendor, uses cookies — including the DoubleClick DART cookie — to serve ads on our Site based on your visits to this site and other sites on the Internet. The DART cookie enables Google and its partners to serve advertisements to you based on your browsing patterns across various websites. You may opt out of the use of the DART cookie by visiting the Google Ad and Content Network Privacy Policy.

You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our Site. We recommend keeping cookies enabled for the best user experience.

5. Google AdSense & Advertising

We use Google AdSense to display advertisements on our Site. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website and other websites. Google's use of the DART cookie enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet.

These third-party ad servers or ad networks use technology to send the advertisements and links that appear on our Site directly to your browser. They automatically receive your IP address when this occurs. Other technologies such as cookies, JavaScript, or web beacons may also be used by third-party ad networks to measure the effectiveness of their advertisements and/or to personalize the advertising content that you see.

Users may opt out of personalized advertising by visiting Google Ads Settings at https://www.google.com/settings/ads. Additionally, you can opt out of third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

We have no access to or control over cookies that are used by third-party advertisers. Our Privacy Policy does not apply to, and we cannot control the activities of, other advertisers or websites. We recommend consulting the respective privacy policies of these third-party ad servers for more detailed information.

6. Third-Party Services

We may share your information with third-party service providers that help us operate our platform, including analytics providers (such as Google Analytics), advertising networks (such as Google AdSense), payment processors (such as Square), hosting services, and customer support tools. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

We may also disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or a government agency), or if we believe that such action is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

7. PIPEDA Compliance (Canadian Privacy Law)

AutoDeal Canada operates in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's federal privacy law governing the collection, use, and disclosure of personal information in the course of commercial activities. PIPEDA gives individuals the right to know why an organization collects their personal information, to expect that the information will be used only for the stated purpose, and to have access to their personal information.

Under PIPEDA, we adhere to the following ten fair information principles: accountability, identifying purposes, consent, limiting collection, limiting use, disclosure and retention, accuracy, safeguards, openness, individual access, and challenging compliance. We collect personal information only for purposes that a reasonable person would consider appropriate in the circumstances.

If you are a resident of Quebec, you may also be protected under the Quebec Act Respecting the Protection of Personal Information in the Private Sector (Law 25), which provides additional privacy rights. We strive to comply with all applicable provincial privacy legislation in addition to PIPEDA.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations.

For active user accounts, we retain your information for the duration of your account activity. For inactive accounts, we may retain your data for up to 24 months after your last interaction. Vehicle listing data for private sellers is retained for 6 months after the listing expires. Dealer subscription data is retained for the duration of the subscription plus 12 months after cancellation for legal and tax purposes.

When your personal information is no longer needed, we will securely delete or anonymize it. If deletion is not immediately possible (for example, because your information has been stored in backup archives), we will securely store your information and isolate it from any further processing until deletion is possible.

9. Children's Privacy

Our Site and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. In compliance with the Children's Online Privacy Protection Act (COPPA) and Canadian privacy legislation, if we become aware that we have collected personal information from a child under the age of 16 without verification of parental consent, we will take immediate steps to delete that information from our servers.

If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at [email protected] so that we can take the necessary actions to remove such information.

10. International Data Transfers

AutoDeal Canada is headquartered in Canada. Your personal information may be transferred to, stored, and processed in countries other than Canada, including the United States, where our servers, third-party service providers, or advertising partners (such as Google) may be located. These countries may have data protection laws that differ from the laws of your jurisdiction.

When we transfer your personal information internationally, we take appropriate safeguards to ensure that your information remains protected in accordance with this Privacy Policy and applicable laws. By using our Site, you consent to the transfer of your information to Canada and other jurisdictions as described in this policy. We ensure that any third-party recipients of your data provide adequate levels of protection as required by PIPEDA.

11. Your Rights

Under PIPEDA and applicable provincial privacy legislation, you have the following rights regarding your personal information:

• Right to access: You may request a copy of the personal information we hold about you
• Right to correction: You may request that we correct any inaccurate or incomplete personal information
• Right to deletion: You may request the deletion of your personal information, subject to certain legal exceptions
• Right to data portability: You may request a copy of your data in a structured, commonly used, and machine-readable format
• Right to withdraw consent: You may withdraw your consent for the processing of your personal information at any time, subject to legal or contractual restrictions
• Right to opt out: You may opt out of receiving marketing communications from us at any time by clicking the unsubscribe link in our emails

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days, as required by PIPEDA. If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

AutoDeal Canada — Email: [email protected]

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.